Looking at how far technology has come, even the fictional-advertising-genius Donald Draper, star of the hit TV show Madmen, would have had his competition cut out for him in today’s digital era. Amscreen, a European digital place-based media network, has just released its newest platform OptimEyes, which is beginning to revolutionize and take advertising campaigns to the next level.
OptimEyes offers face detection technology to advertisers, providing the most in depth and measured results to date. Although some members of the public are left uneasy with this idea, advertisers and agencies will get full optimization from this platform, as real time insight provides them with details such as gender, age, date, time and location of who is viewing their placed advertisements. Ultimately, Amsceen will further its reputation as one of the most insight-led advertising companies leading the industry.
Here at PMBC Group, a Los Angeles Technology PR Firm, it is obvious the feelings surrounding this face detection technology may not all be universally mutual, however, it’s noteworthy to understand how advancing technology is influencing the manner in which businesses and companies are conducted.
Have you heard of any other ways face detection technology has benefited companies?
PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.
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