After the highly anticipated stratosphere jump on YouTube, most people would agree that Red Bull knows marketing, specially in video format. Therefore it comes as a surprise that they have only posted one video on Instagram since the launch of the social media platform’s video service in June.
That is until yesterday when they showed how engagement is done in true fashion with an adrenaline-pumping clip of Valery Rozov.
He might not be jumping from space, but jumping from Mount Everest is close enough. The daredevil act got over 29.000 likes in its first 12 hours on Instagram, without even being a new video. The video has in fact been on YouTube in a longer format since May.
Here at PMBC Group, a Los Angeles based Technology PR firm, we think this shows the enormous potential for brands already on YouTube to increase engagement by simply re-posting highlights onto Instagram. Why not do something of the sort on a “Throwback Thursday” like Red Bull did.
Do you post videos on Instagram?
PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.
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