PMBC Group, Los Angeles PR firm, is always staying alert with what is going on with the media we outreach to. Making a big splash in the news is that New York Times Co. has put the famed Boston Globe up for sale. Putting their focus into the Times brand, they have decided to hire an investment banker to sell the paper.
This all comes with the downturn of the advertising market that all publications have been seeing industrywide. All of this has caused them to sell regional newspapers as well as About.com in the past thirteen months. Akin to the New York Times brand, the International Herald Tribune, considered the European New York Times, is still in the company’s possession along with the Boston Globe. The New York Times has remained afloat thanks to its print as well as online advertisers. If you are a print or online subscriber to the New York Times, you are what is keeping this trusted news source available for all.
Who do you think will buy the Boston Globe?
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