Discover What Sparks Your Interest with Neurocam

From the ability to connect with loved ones all over the world right with the touch of a finger, to millions of available apps which help us get through our day, smartphones have altered the way we live in a drastic way. Now, some smartphones are becoming so advanced that they are even able to detect our emotions.

Neurocam , which looks like a play off Google Glass, scans the user’s brainwaves and takes photos whenever the user’s interest is sparked. What looks like a headband helps hold an iPhone up to the user’s temple, and has a special feature which allows the camera to record from the point of view of the user. This gadget, which was first demoed at Japan’s 2013 Human Sensing Conference, contains EEG sensors which scan the brain for rises in data, which translates into heightened interest from the wearer.  At a certain spike in the data from brain waves, the camera begins recording in 5-second GIFs, keeping a log of images the wearer is able to access to see the flurry of images of things which sparked their interest while using the device.

This gadget could be beneficial to businesses to help them gauge what products catch people’s attention, allowing them to tailor their advertising campaigns around that in the future.

Here at PMBC Group, a Los Angeles based Technology PR Firm, we are always looking out for the newest and most innovative products to see what the “next big thing” could be, and the potential effect they have on our daily lives.

What sparks your interest?

PMBC Group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

The Dodgers are National League West Champions

In what can be described as a Cinderella-like season, the Los Angeles Dodgers clinched the National League West Championship in a 7-6 victory over division competitors, the Arizona Diamondbacks.

Starting off the season with the NL’s highest payroll of $230 million, expectations for the Dodgers to win and make the playoffs were high. However, due to the team’s dramatically slow start, the Dodgers were sitting in last place at 30-42 just three months ago, leaving Manager Don Mattingly in the hot seat to keep his job.

The Dodgers’ season would take a swing towards the fence with phenom, Yasiel Puig taking bat in the line-up. Giving the team the spark it needed, Puig and his teammates would carry momentum into the All-Star break, ultimately leading to a 42-8 run and becoming the first team to clinch a playoff berth this season. From zero to hero, Mattingly is now being praised for his strategic coaching moves and for his poise during a period of hardship.

Here at PMBC Group, a Los Angeles PR Firm, we are excited to congratulate and cheer our city’s baseball team on in the playoffs as it chases the Word Series Championship. Go Dodgers!

What was your favorite moment from the Dodgers’ journey to the playoffs this season?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

Sony Unveils New PlayStation 4 App to Mirror Xbox Smartglass

PlayStation lovers rejoice. Sony is attempting to level out the playing field with its competitor, Microsoft, by having its very own smartphone app for the PlayStation 4, which will mirror Xbox Smartglass.

The app will allow individuals to stream sections of their favorite games from the PS4 directly to their handset. It will serve as a second screen for the console, streaming and displaying relevant information about video games. Other features include access to social feeds, but more likely than not, the most intriguing aspect to users is the ability to play mini-games on the PS4.

Sony gave members at the Tokyo Game Show a sneak peak to the iOS and Android PlayStation app, which appeared to play very smoothly, this according to Techradar’s Marc Chacksfield.

Sony will release the PlayStation 4 in North American on Nov. 15, in Europe on Nov. 22 and in Japan in Feb. 22 of next year.

Here at PMBC Group, a Los Angeles Technology PR Firm, we are excited to see Sony provide their PlayStation faithful with an app that will enable users to play mini-games and get full optimization from their device.

What aspect are you most looking forward to from PlayStation 4’s new app?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in
Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

Instagram Addicts Receive Perks

From #SelfieSundays, #ThrowbackThursdays, to the top Instagram hastag, #love, the notable trend is paving the way hospitality industries acquire new customers. Blazing the new trail is none other than 1888 Hotel, located down under in Sydney, Australia. The chic and trendy, Instagram-themed hotel, is now offering a free night stay to social-media frenzied users with over 10,000 followers.

With areas designed specifically for optimal pictures, guest can snap away while checking in. The more pictures that are posted, constitutes increased chances of winning. And for those who do not meet the 10,000 followers criteria, there is still a way to score a free night. Once a month a winner will be selected from a creative upload with #Hotel1888 hashtag. Nothing beats a free stay in one of the hottest vacation spots in the world.

We at PMBC Group, a Los Angeles Tech PR firm, understand the great advantages of leveraging technology to promote hospitality and consumer driven promotions. For all of those planning on going to Australia we recommend increasing your Instagram usage.

Are you ready for your close up?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

Advertising Expands in Digital Realms

With the amount of time individuals spend consuming digital media overtaking the amount of time spent watching television, it’s only logical for advertisers to target top-tier social content platforms.  Most recent to be exhibited in headlines are the likes of Facebook and Google Maps.

Facebook is notoriously known for ads being presented all over its newsfeeds, but stockholders are okay with that as a report released by Morgan Stanley on Wednesday shares that the company will profit more than $1 billion in 2014 with video ads.

Because Google Maps is so viable for individuals, and with its more than one billion users each month, it makes for a prime target to advertisers. On Thursday, Google announced ads will appear for its Android, iPhone and iPad apps. With its large reach and ability to capture people looking for specific locations and businesses, Google Maps is a goldmine for masterful advertising.

Here at PMBC Group, a Los Angeles PR Firm, it is inevitable to avoid advertising as it has been long part of our society’s history, however we are excited to see what opportunities, deals and business it will present to audiences.

What are your thoughts on advertising appearing all over digital platforms?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com

Amazon’s Founder and CEO Purchases The Washington Post For $250 Million Cash

Making all business tabloid headlines yesterday, Jeff Bezos, Founder and CEO of the American-based multinational electronic commerce company  Amazon has officially purchased The Washington Post for $250 million cash.

We wanted to look a little deeper into how this came about as much speculation has been drawn as to the reasoning. To many’s surprise, Amazon.com still does not own The Washington Post or any of its affiliated publications and will not have any part or say in how the company is ran. Rather, this purchase was through Bezos’ own good fortune.

Although Bezos will be the new owner, the expected drastic change is not going to come about internally, but the company will however see a change in the name, of what is to still be determined.

This eccentric move by Bezos comes at little cost, due to the digital revolution, which has inevitably changed the way consumers acquire news. With that being said, we ask ourselves what can social content start to offer to change the pace or course of The Washington Post?

Here at PMBC Group, a Los Angeles Lifestyle PR Firm, we patiently wait with the rest of the critics to see the influence Bezos will have on The Washington Post as it moves forward.

How did you react to the news of Bezos purchasing The Washington Post?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

NFL Provides Fans With One App for the Ultimate Experience

After six months of waiting around and counting down the days, rookie Devonte Holloman gave NFL fans a highlight worth watching as he returned a 75-yard interception for a touchdown securing the Dallas Cowboys’ 24-20 victory of the Miami Dolphins during Sunday’s Hall of Fame game.

For die-hard fans that might have missed the moment, no need to worry any longer. The NFL is unifying its mobile offering under one superior app, giving fans the opportunity to follow every second of every game on the go.

NFL Mobile from Verizon is offering a revamped app that is free and includes all the highlights, analysis, fantasy tools, statistical updates and more for basic members. However, for customers who want to enhance their football experience just that much more, access to other vital outlets such as Sunday, Monday, and Thursday Night Football, along with NFL Network and NFL RedZone is available for just $5.

Here at PMBC Group, a Los Angeles Technology PR Firm, understanding Verizon and the NFL’s decision to unify the NFL ’13 and NFL Mobile apps to make it easier for fans to locate all of the NFL’s content is very exciting, and we hope this makes for a more enjoyable experience for fans everywhere.

What is your favorite part about the NFL Mobile app?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

Damian Lillard Redeems Lost Moment Via Twitter

What was unthinkable or unimaginable just a few years ago is not so impossible anymore, thanks to social media entities. After denying an admiring fan’s photo request while shopping, Damian Lillard, last year’s Rookie of the Year, let his remorse be felt via Twitter.

Siros Ardestani, the young fan denied a picture, saw this on Twitter, as he was inevitably following one of his favorite players, and reached out to Lillard to let him know there were no hard feelings. In attempt to redeem in unusual behavior, Lillard responded to Ardestani, setting a location for the two to meet up for a picture.

Here at PMBC Group, a Los Angeles Technology PR Firm, we enjoy watching dreams come to in part to social media platforms such as Twitter. It is also pleasuring to witness an NBA superstar to take time out his hectic schedule to put the “social” back in “social media.”

Have you had an opportunity to meet someone you admire via social media?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com

“Smart” Device Users Be Aware of Recent Hackers”

For all of the remarkable benefits technology presents these days, there have been a lot of articles warning consumers of a recent rise in potential hackers. All “smart” devices including phones, tablets and even TVs, are vulnerable to being hacked and turned into spyware.

With that being said, consumers shouldn’t stress out about purchasing these savvy state-of-the-art pieces of technology out of fear that there is the possibility of being hacked. There are a few simple tasks that can be achieved in a relatively timely matter to help prevent this from ever happening to you. Users should stay away from any suspicious looking apps and make sure to update all apps whenever it is recommended.

Here at PMBC Group, a Los Angeles Technology PR Firm, we believe the many benefits outweigh the limited consequences as it pertains to technology and the possibility of smart devices being hacked. So with that, we encourage all, and potential, consumers to continuing enjoying all devices they have invested in.

What smart device is your favorite to use?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

LinkedIn and Lee Daniels’ “The Butler” Link Up

From a small-time social network to a global online database for business professionals,  LinkedIn  lands its first movie role. Officially announced yesterday, the company will have a promotional partnership with The Weinstein Company’s upcoming film “The Butler,” this according to Mashable’s Sean Fitz-Gerald.

“The Weinstein Company is committed to executing innovative and efficient tactics to market our films, and teaming with LinkedIn to highlight the inspiring story in Lee Daniels’ The Butler was a perfect fit,” said Bladimiar Norman, Weinstein’s senior vice president of marketing. “We’re thrilled to be LinkedIn’s partner on their first major film promotion.”

For those who may not know, “The Butler,” which is inspired by Wil Haygood’s 2008 Washington Post article “A Butler Well served by this Election,” takes movie-goers on an emotional adventure as told through White House butler Cecil Gaines (Forest Whitaker), who served seven presidential administrations from the 1950s to 1980s.

A fictional story, combined with historical events and figures, along with an all-star cast, The Butler presents an array of powerful scenes that streamline an unprecedented look into the life of an African Butler who served and lived in a world of politicians during the 1960s civil rights movement, leaving your imagination pondered about a behind-the-scenes hero.

Here at PMBC Group, a Los Angeles PR Firm, witnessing LinkedIn’s collaboration with The Weinstein Company to raise awareness about “The Butler,” a movie which exhibits part of our country’s history, is a film we support in a movement towards a world of equality.

Are you planning on seeing “The Butler”?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.