With LinkedIn, a social networking website designed for business professionals, introducing “Sponsor Updates,” it appears as if the company will be placing ads in news streams and veering into the pattern most companies in its industry are, as modeled by Facebook and Twitter.
LinkedIn has been testing this program for quite some time now. However, today marks its official start. Although current members, some of them being advertising antagonists, are wary about this lucrative strategy, David Hahn, VP of product management, expresses how he believes this decision can benefit both shareholders and stakeholders, as told in his recent blog.
Marketers are increasingly leveraging content to inform, educate, and inspire their current and prospective customers. But the high quality content they’ve produced – slideshows, articles, videos, and whitepapers – does not always achieve enough reach and engagement on their own channels. With Sponsored Updates, marketers will be able to distribute this content directly to relevant professionals in a place their customers and prospects are already consuming professionally relevant content.
As career professionals, here at PMBC Group, a Los Angles PR Firm, who are all members of Linkedin, curiosity strikes us as we ponder the beneficial rewards that can come from these sponsored updates.
Do you believe Linkedin’s “Sponsor Updates” will benefit business professionals?
PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.
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