OverNear Tells Benzinga How They’re Putting the Social Back Into Social Networking

Louis Bedigian of Benzinga sat down with OverNear co-founder Bill Glaser to learn more about the hot new app that has just been pushed to the general public. Bedigian is quick to note OverNear’s promise to “bring your social network to life” while putting the “social back into social networking,” changing the way people connect.

Glaser told Benzinga, “[Traditional social media sites] are not an effective way to reach the friends that you would otherwise be able to connect with if you knew that they were going to be at the same place at the same time [as you].” Rather than being a discovery app, OverNear was “designed to connect you with people you are already connected with.”

Posts are made by users about their location, broadcasting this information you post as well as that of others. It has also been described as a “productivity tool” because instead of having to think of each person who may or may not be in attendance or even in the same location, the app does it for you in a seamless, timely fashion.

OverNear announced to Benzinga their plan for a celebrity tie as well that could be released as early as this week. To read the entire article click HERE.

Are you ready to put the social back into social networking?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

LinkedIn Introduces “Sponsor Updates” for Businesses

With LinkedIn, a social networking website designed for business professionals, introducing “Sponsor Updates,” it appears as if the company will be placing ads in news streams and veering into the pattern most companies in its industry are, as modeled by Facebook and Twitter.

LinkedIn has been testing this program for quite some time now. However, today marks its official start. Although current members, some of them being advertising antagonists, are wary about this lucrative strategy, David Hahn, VP of product management, expresses how he believes this decision can benefit both shareholders and stakeholders, as told in his recent blog.

Marketers are increasingly leveraging content to inform, educate, and inspire their current and prospective customers. But the high quality content they’ve produced – slideshows, articles, videos, and whitepapers – does not always achieve enough reach and engagement on their own channels. With Sponsored Updates, marketers will be able to distribute this content directly to relevant professionals in a place their customers and prospects are already consuming professionally relevant content. 

As career professionals, here at PMBC Group, a Los Angles PR Firm, who are all members of Linkedin, curiosity strikes us as we ponder the beneficial rewards that can come from these sponsored updates.

Do you believe Linkedin’s “Sponsor Updates” will benefit business professionals?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

Ron McElroy of Real Office Centers Grows His Business Network

PMBC Group‘s client, Amazon Best Seller Wrong Side of the Tracks’ author Ron McElroy, CEO and Founder of Real Office Centers (ROC), is growing his business networks and connecting individuals through his live chat and Q&A on Thursday, May 23, 2013 from 11:30 – 12:20 PM PST.

Taking on the challenge of working directly with startups and entrepreneurs now outside the walls of Real Office Centers, Ron is holding his live chat to speak with business professionals new to his network whose shared passion is to learn more about the emerging business world.

With the launch and impact of Wrong Side of the Tracks, Ron aims to continue growing his network and connecting individuals from unparalleled sectors. With the launch of the book’s own website and Ron’s social media networks on Facebook, Twitter, Pinterest, LinkedIn, Google+, Youtube, and GoodReads, individuals can gain a greater understanding in order connect with Ron as an author, real estate tycoon, business entrepreneur, influencer, and dedicated family man.

Are you looking to grow your network?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.