The quick-serve industry is becoming more innovative in order to appeal to a new generation of customers. A new trend in fast food chains has showed an increase in hip and healthy restaurants. Here at PMBC Group, a Los Angeles based Technology and Hospitality PR firm, we are always looking out for the newest restaurants to test out.
From the use of technology to fresh and healthy menus, here is a list of some of our favorite up-and-coming chains that may be popping up in a city near you:
1. Umami Burger: Located in Florida and California, Unami Burger has an Asian vibe to it. This is a more upscale burger chain, and the prices reflect that.
2. Veggie Grill: This West-Coast oriented chain has a completely vegetarian menu. Los Angeles Magazine claims it is one of LA’s “Can’t miss cheap eats!”
3. Piada Italian Street Food: Italian food: chipotle style. The Ohio-based restaurants have an Italian-style assembly line for guests to hand-pick what they want in their meal.
4. Cups: The New York and New Jersey based yogurt chain features a nightclub-type vibe with loud music and a colorful lounge atmosphere. The slogan reads, “Cups Frozen Yogurt-That’s Hot.”
5. The Melt: California is home to this tech-infused chain which focuses on sandwiches and soups. Mobile ordering allows you to place your order anywhere, and digital screens in the restaurant show the status of your dish.
What’s your favorite up-and-coming restaurant?
PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.
PMBC Group 
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