AMC‘s hit show Breaking Bad is followed by more people than ever before, not only on TV and Netflix, but on social media channels like Facebook as well. One of the show’s most known trademarks comes from the title sequence where ‘Breaking Bad’ is spelled out including the symbols for bromine and barium, Br and Ba. The most recent campaign contributing to this is a Facebook-app which lets the fans ‘Breaking Bad’-ify their names in that fashion.
This might just seem like a cheap PR-trick to outsiders, but the fans engagement tells a different story. Since its launch on June 26, it has already been used by over 1.4 million people, 20,000 of whom accessed it in the first four minutes it was available. Eighty-thousand of these people eager to make their names go bad, just like the show’s stars Bryan Cranston and Aaron Paul, have access to the app via Breaking Bad’s Facebook page allowing them to become fans adding up to an impressing total of 51 million.
Here at PMBC Group, a Los Angeles based Technology PR firm, we are always thrilled to see different ways to engage fans of shows and brands on social media. It’s always refreshing when a simple approach like this one proves just as successful as innovative multi-million dollar campaigns. You don’t always have to reinvent the wheel, and letting the fans make something personal that’s related to their favorite show will also give them a valuable emotional attachment, not to mention they will share it with their friends.
Are you following the final season of Breaking Bad?
PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.
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