Millions Want Their Name Like ‘Breaking Bad’

AMC‘s hit show Breaking Bad is followed by more people than ever before, not only on TV and Netflix, but on social media channels like Facebook as well. One of the show’s most known trademarks comes from the title sequence where ‘Breaking Bad’ is spelled out including the symbols for bromine and barium, Br and Ba. The most recent campaign contributing to this is a Facebook-app which lets the fans ‘Breaking Bad’-ify their names in that fashion.

This might just seem like a cheap PR-trick to outsiders, but the fans engagement tells a different story. Since its launch on June 26, it has already been used by over 1.4 million people, 20,000 of whom accessed it in the first four minutes it was available. Eighty-thousand of these people eager to make their names go bad, just like the show’s stars Bryan Cranston and Aaron Paul, have access to the app via Breaking Bad’s Facebook page allowing them to become fans adding up to an impressing total of 51 million.

Here at PMBC Group, a Los Angeles based Technology PR firm, we are always thrilled to see different ways to engage fans of shows and brands on social media. It’s always refreshing when a simple approach like this one proves just as successful as innovative multi-million dollar campaigns. You don’t always have to reinvent the wheel, and letting the fans make something personal that’s related to their favorite show will also give them a valuable emotional attachment, not to mention they will share it with their friends.

Are you following the final season of Breaking Bad?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

Five Trending Stories for Our Weekend’s Wows and Winners

If you happened to miss out on what generated buzz in the world of pop culture this past weekend, no need to worry. We at PMBC Group, a Los Angeles PR Firm, love following the headlines and wanted to share  the top five Weekend Wows and Winners.

1. Breaking Bad has skyrocketed to the the center of the media’s attention. The AMC hit show took an unexpected twist in the premiere episode of the second half of the final season, leaving fans in disarray about how the rest of the season will pan out.
2. The Teen Choice Awards 2013 took place at the beautiful Gibson Amphitheater in Los Angeles this past Sunday. In an emotional speech, actress Lea Michele dedicated her Teen Choice Award to her late boyfriend and co-star Cory Monteith.
3. Evidently inspired by his most recent movie role, playing the late-luminary Steve Jobs, Ashton Kutcher admitted his first name was Chris at the Teen Choice Awards in an opening statement to his motivational speech, which aimed to give teens’ life advice and direction.
4. Jason Dufner won his first Major, taking home the treasured PGA Championship. Dufner shot a remarkable 63 in the second round, tying a major championship record.
5. San Francisco’s highly popular music summer festival Outside Lands took place this past weekend at the Golden Gate Park and exhibited performances from the likes of Paul McCartney, Kaskade and The Red Hot Chili Peppers.

What was your favorite Weekend Wow and Winner?

 PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at www.pmbcgroup.com.