Jay Z Premieres ‘Holy Grail’ Video Exclusively on Facebook

It’s no secret, social media platforms are an integral component to how we communicate in our society, but have you ever heard of an artist premiering a new music video exclusively on Facebook for the first 24 hours for fans to watch? Well, iconic-rap artist Jay Z did just that.

Posting his ‘Holy Grail’ video featuring Justin Timberlake is a Facebook first. With his 17 million followers, some could claim this was genius marketing. However individuals decide to look at it, posting his video to Facebook is nearly guaranteed to reach all of his fans. Not only that, but by posting his hit-single video on Facebook, fans are able to provide feedback, giving Jay Z precise insight to what his fans are thinking.

We at PMBC Group, A Los Angles Entertainment PR Firm, are excited to see how this will influence the evolution of participation by music artists, or any entertainer for that fact, as it pertains to posting their content on social media platforms.

What did you think about Jay Z posting his ‘Holy Grail’ video on Facebook?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

Bonnaroo: Music with a Message

It’s summertime, which means music festival season is in full swing. But how many of these festivals weave in a good message to go along with it? Named one of the “50 Moments that Changed Rock and Roll” by Rolling Stone Magazine, the annual 4-day music festival, Bonnaroo, began Thursday afternoon, has just that.

The festival held on a 700 acre farm in Manchester, Tennessee, features over 100 musical artists of many different genres including indie rock, hip hop, country, and electronica, as well as many talented stand-up comedians.

Bonnaroo promotes itself as a sustainable festival, with various health, wellness, and nonprofit organizations that come out to promote their movement to save the environment. The event has a solar stage which not only features artists, but has environmental speakers, as well yoga classes.

Here at PMBC Group, a Los Angeles based Events PR firm, we believe Bonnaroo is the best of both worlds, fusing a message of environmentalism into their exciting music and arts festival.

Are you leading a sustainable life?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in
Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

Follow Friday: Make the Best of Summer with Hot New Apps

As summer heats up, using your resources most efficiently means less worrying and more time spent by the pool. June gloom will soon be gone, and with luck these apps will have us making the best of summer 2013. Here at PMBC Group, Los Angeles tech PR firm, we have found apps that save you the wait and the extra cash, so you are free to spend it on a great weekend!

Nike Training Club: Unable to get the personal trainer but still want that summer body? Prepare for bikini weather with the Nike Training Club app. With over a 100 custom workouts both your muscles and your wallet will be sure to beef up.

Weather Live: Check just how how it is outside so you know what level of SPF to apply. Weather Live is an accurate update of the weather that is simple but useful when packing up to hit the outdoors.

BandsInTown Concerts: A concert is a perfect ending to a fun day in the sun. With BandsInTown Concerts, you can find out just where and when your favorite bands are playing.

How will you make the best out of summer 2013?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in
Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

ShowScoop: Yelp for Concerts

In our tech savvy day and age, recommendations for the latest products, restaurants, and places have taken to apps to spread the word to friends and users alike. Here at PMBC Group, a Los Angeles based Technology PR firm, we understand that a greater social media presence means a larger fan-base, and when it comes to fans there is no greater industry reliant on audience presence than the music and entertainment industry pushing chart topping singers and box office hits to stardom.

Just as individuals utilize Yelp to discover restaurant and store reviews, an app has been developed to allow users to review a singer or band’s live performance in the palm of your hand. ShowScoop is a relatively new app where users rate musicians on four categories: stage presence, crowd interaction, sound quality, and visual effects. Reviewers can also upload photos to give others a visual perspective on the event.

It’s alleged that this could grow to be very beneficial to lesser-known artists trying to gain more of a following, especially at music festivals. Festival-goers can see which artists to check out moments before set times.  With festival season gearing up, this will make discovering new artists easier than ever before with the click of a button.

How do you discover new music?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

Twitter’s Music Site Makes Headlines at Start of Festival Season

With Coachella kicking off the music festival season, it seems all eyes and ears are turning to the latest hits to kickstart the warmer months. PMBC Group, Los Angeles tech PR firm, caught wave of one of the latest music trends to hit the web, Twitter’s new music site that launches this weekend!

The social media platform redirects users to an authorization page for an app called “Trending Music Web,” without allowing them to the site yet. By stating this is the “web version” of the app, there is suspicion that the app will be primarily for mobile. This all comes after Twitter’s acquisition of the music discovery service We Are Hunted on Thursday. We Are Hunted enables users to listen to their favorite songs and discover new artists. With the past founder Stephen Phillips tweeting tracks from Rdio and Soundcloud, some wonder if these services may be integrated into Twitter’s app.

Have you joined Twitter’s new music site?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

Spring Into the Season with This Killer Playlist

Whether you are enjoying spring by hanging out poolside, taking a drive to the beach, going on the road trip you’ve been planning, or hitting the outdoors, we at PMBC know how much some new tunes can set the mood. Get your burst of energy to get up and out to enjoy the weekend with this new spring playlist.

1. Icona Pop – I Love It
2. Olly Murs – Trouble (ft. Flo Rida)
3. Macklemore & Ryan Lewis – White Walls (ft. Schoolboy Q, Hollis)
4. Will.i.am – Scream and Shout (ft. Britney Spears)
5. The Wanted – Chasing the Sun (Hardwell Remix)
6. David Guetta – I’m a Machine (ft. Crystal Nicole)
7. Pitbull – Feel This Moment (ft. Christina Aguilera)
8. 2 Chainz – I’m Different (Spenca & AFK Trap Remix)
9. Macklemore & Ryan Lewis – Can’t Hold Us Down (ft. Ray Dalton)
10. Justin Timberlake – Mirrors

What’s on your playlist?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

February Events You Don’t Want to Miss

The month of February holds a lot in store for both the entertainment world and those who enjoy America’s culture to the fullest. PMBC Group, Los Angeles PR firm, likes to look forward to these events and plan according.

The entire month of February is Black History Month in remembrance of important people and events in the history of the African diaspora. Many also like to celebrate  Mardi Gras season, the time between Epiphany and Ash Wednesday, which is honored most in the city of New Orleans. A day not to forget, February 14, in honor of Saint Valentine is another momentous day for people show those they care about romantically or platonically their love.

Notable events to the entertainment industry, both the Grammy and Academy awards are held this month on the 10th and 24th respectively. Deemed music’s biggest night, the 55th Grammy Awards will award those breakthrough, best, and remembered performers. The Academy Awards or 85th annual Oscars will award the year’s best films. We know we are marking our calendars in anticipating of all these events.

What event are you looking forward to the most?

 PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at www.pmbcgroup.com.