A yearly event to recognize the best of the best in the music industry, the American Music Awards took place on Sunday. Contrary to the Grammys, the decisions of who wins lies in the hands of the the fans and dedicated music buyers.
The AMAs had 16 performances from some of the top charted musicians in the industry. TLC and Lil Mama had a throwback moment as they performed TLC’s best known hit, Waterfalls.Other lively performances include Katy Perry’s opening number, Jennifer Lopez’s dance filled tribute to Cuban legend Celia Cruz, and Miley Cyrus’s digital kitten enhanced finale. New Artist of the Year nominees included Imagine Dragons, Ariana Grande and Macklemore & Ryan Lewis, who all also had the opportunity to perform onstage, showing us why they are the next big artists to look for.
Taylor Swift won Artist of the Year for the third year in a row with her album Red.
Justin Timberlake took to the AMAs to show that there isn’t any musical genre he can’t conquer, winning both favorite pop/rock and soul/R&B male. And it didn’t stop there. The multi-talented man went a little country and performance a new song, “Can’t Drink You Away.”
Rihanna was the first-ever winner of the prestigious “Icon Award,” as she is one of the top-selling digital artists, as well as most-liked person on Facebook and most listened to musician on YouTube.
Here at PMBC Group, a Los Angeles based Entertainment PR firm, we are always keeping up on the latest news in the entertainment realm, and this weekend’s AMA performances were something you did not want to miss out on.
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PMBC Group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.