Face Detection Technology Revolutionizes the Ad Industry

Looking at how far technology has come, even the fictional-advertising-genius Donald Draper, star of the hit TV show Madmen, would have had his competition cut out for him in today’s digital era. Amscreen, a European digital place-based media network, has just released its newest platform OptimEyes, which is beginning to revolutionize and take advertising campaigns to the next level.

OptimEyes offers face detection technology to advertisers, providing the most in depth and measured results to date. Although some members of the public are left uneasy with this idea, advertisers and agencies will get full optimization from this platform, as real time insight provides them with details such as gender, age, date, time and location of who is viewing their placed advertisements. Ultimately, Amsceen will further its reputation as one of the most insight-led advertising companies leading the industry.

Here at PMBC Group, a Los Angeles Technology PR Firm, it is obvious the feelings surrounding this face detection technology may not all be universally mutual, however, it’s noteworthy to understand how advancing technology is influencing the manner in which businesses and companies are conducted.

Have you heard of any other ways face detection technology has benefited companies?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

Tech Tuesday: The Unsettling Reactions to Google Glass

Google Glass, now we’re talking innovation at its finest. The wearable computer has set new boundaries for innovation while paving the road for techies. As Uncle Ben tells Spiderman “with great power comes great responsibility,” in Google’s case they’re experiencing backlash even before releasing the product to the public.

The argument against Google Glass derives from privacy issues with businesses and societal norms. Cafes, casinos, movie theaters and various clubs are against the revolutionary products due to inherent facts behind Google Glass. Consumers have the ability to record, both visual and audio more conspicuously than the average phone. While there is an increasing amount of issues surround the new Google product, it is still slated for technological success.

How do you feel about the Google Glass?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.

Channeling the Best of All Worlds: SXSW

Celebrity sightings, unforgettable performances, one of a kind screenings, trade shows, gaming, chart-topping parties, stand-up comedy, and standout start-ups, the list seems endless at this year’s South by Southwest Festival. The marbling of conferences to festivals, SXSW, continually steps into uncharted territory featuring the likes of Justin Timberlake to new technology that can potentially foster a new trend.

SXSW alone has inspired similar festivals internationally while raising well over $167 million alone in 2011. Over at PMBC Group, Los Angeles Tech PR Firm, there’s one thing on the top of our interests: the standout technology. With a handful of start-up clientele we’re always eager to learn about the latest technology, especially the SXSW Accelerator. We were excited to find out that Wanderu, Phone2Action, Neurotrack, Plotter and MakieLab all won prizes. Each start-up reigned respectively in their featured categories and we’re eager to see the results.

What did you hear about SXSW?

PMBC group is a multi-level PR firm based in Los Angeles, specializing in Corporate PR and Tech PR. Visit us at http://www.pmbcgroup.com.